In 1999, the teen industry was responsible for billions of dollars in spending, and that doesn't even include the billions of dollars that they get their parents to spend on them. It was interesting how MTV was deemed as a continuous channel of advertisements to appeal to teens. From the commercials for products, to the music videos that are also an elusive way of advertising music.
It's funny how a marketing agency that targets teens charges thousands upon thousands of dollars to be privy to their pictures. Their motive is to show what's cool before it becomes mainstream. Why? Because as soon as it becomes mainstream, it's not cool. It's a crazy scenario. The marketing that makes something cool is the same thing that kills it.
In a target group with 5 teens, each boy was paid $150 to participate in a focus group to help determine the next trigger for a multi million dollar marketing campaign. Yep, that's not a typo...a whopping $150. All of that money just to contribute to the million dollar campaign they probably helped discover.
Mormon Studies Conference
7 years ago